Will and Lux – Why We Do What We Do

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Why We Do What We Do

I read a book recently that asked me to do a mental exercise. It asked me to imagine I was a superhero.

This is what I wrote:

“I am a superhero called Lux — from the Latin lūx, meaning light. From Proto-Indo-European *lewk-, meaning white, bright, luminous. Cognates in Ancient Greek: leukós. In Old English: lēoht.

As Lux, I have the power to change the direction of other people’s lives through influence. Lux believes there is both positive and negative in all people — and Lux has the power to dissolve the negative and help people embrace and drive their positive energies. All I need to do is look into their eyes. Once changed, others carry that same ability. In this way, positive energy embraces the world. I would start with myself.”

I know how that sounds. But stay with me.

The Session That Changed Everything

Last night I had a client meeting scheduled as a personal training session. It turned into something else entirely — a forty-minute conversation where we just sat and talked.

This guy is a business owner. Married. Father of two. Smart, driven, successful by most measures. And he was absolutely flogging himself.

He’d just come off a three-month break from training. He wasn’t happy about it. He kept telling me how he’d been going up and down with his health and fitness for years — always starting strong, always falling away. When he trained, he went hell-for-leather. All or nothing. And when the results didn’t come fast enough, he’d get frustrated, turn negative on himself, and slowly demote his health and fitness further and further down his priority list.

He was often too busy for lunch. After thirteen-hour days he couldn’t face the thought of a workout. His business kept getting in the way. And somewhere in that cycle — in the gap between who he wanted to be and where he actually was — he’d started to feel something heavier than frustration.

He trusted me enough to say it out loud. He told me he sometimes got depressed about the whole thing. That he’d thought about giving up forever. About just doing whatever unhealthy stuff he wanted rather than keep torturing himself with this recurring cycle of start, fail, start again.

I just wanted to Lux him.

What We Actually Talked About

We talked about his thought patterns — and how to change them. We talked about finding a plan that actually fit his life rather than one that demanded he change his life to fit the plan. We talked about training smarter, not just harder. About nutrition that worked around a thirteen-hour day, not against it. We talked about the difference between perfectionism and progress.

Then we went back to his thoughts and started going in circles again. That’s the thing about this work — it’s never just about the exercise.

We increased his training frequency right there and then. And then we both had to go.

But I drove home thinking about him. Thinking that thirty minutes with me twice a week might not be enough. Thinking about all the clients I’ve worked with over the years — past and present — who’ve sat in that same place. The same cycle. The same quiet war with themselves.

He never committed. He didn’t come back.

And that stayed with me — not with resentment, but with a deeper understanding of just how hard this really is for people. You can’t Lux someone who isn’t ready. But you can be there when they are.

And I decided to write this down.

This Is Not About Quick Fixes

This is not about transformation photos. It’s not about how lean I am or how many programs I’ve designed or how many television appearances I’ve made. None of that matters to the person sitting across from me who is quietly wondering whether it’s even worth trying again.

What matters is this: better health and fitness changes people. Not just physically. It changes how you think. How you show up. How you treat the people around you. It changes the energy you bring into a room, into a relationship, into a business, into a family.

When you invest in your health, you are not being selfish. You are making yourself more — more present, more patient, more capable, more alive. The ripple effect of one person getting genuinely well is enormous and almost always underestimated.

Think about it. When you feel strong and well, you are a better partner. A better parent. A better colleague. A better friend. You have more to give because you’re not running on empty. You make better decisions. You handle stress differently. You sleep. You recover. You show up.

And the people around you feel that.

The Lux Moment

Here’s what I believe: achieving better health and fitness is a way to Lux yourself.

To dissolve the negative. To embrace and drive your own positive energy. And in doing so — to help yourself, the people close to you, and the community you’re part of.

It sounds idealistic. Maybe it is. But I’ve seen it happen too many times to dismiss it. I’ve watched people come in defeated and leave with something different in their eyes. I’ve seen marriages improve. I’ve seen business owners become better leaders. I’ve seen parents become more present. I’ve seen people who had quietly given up on themselves slowly, stubbornly come back to life.

That’s why we do this.

Not for the numbers on a scale or the size of a bicep — though those things matter too. We do it because we believe that a healthier person is a better person. And better people make a better world.

To be frank — if everyone did it, the world would be a better place.

A Book for Will

After that session last night I came home and started writing. Not a program. Not a plan. A book — for Will, and for every client I’ve ever worked with. A principled, comprehensive, honest approach to health, fitness, and the life that surrounds it.

No quick fixes. No gimmicks. Just timeless principles for building a better version of yourself — one that serves not just you, but everyone in your orbit.

Because that’s what this has always been about.

“Philosophy drives lifestyles.”
— Focus Health & Fitness

Ready to Take the First Step?

If this resonated with you — even a little — we’d love to hear from you. Whether you’re starting fresh, starting again, or just not sure where to begin, that’s exactly the conversation we’re here to have.

No pressure. No hard sell. Just an honest chat about where you’re at and where you want to be.

👉 Get in touch with the Focus team here.